Undercover’s motto is “We make noise, not clothes.” Like an heir to Malcolm McLaren and Vivienne Westwood, Takahashi transfers the subversion and disruption of punk rock to fashion. The brand found its place in high-end boutiques and remained a relatively well-kept secret in Western markets.Ī look from Undercover’s women’s collection: The high cost of importing goods from Japan meant that Undercover could rarely be sold at the more affordable prices Takahashi could achieve in his home country. Since its debut in Europe, Undercover has experienced gradual growth in North America and Europe. Undercover debuted in Paris in 2002, with Kawakubo using her connections to generate interest in the label. Kawakubo became a key supporter of Undercover and eventually convinced Takahashi to showcase his work outside of Tokyo. She bought an MA-1 bomber jacket from the collection and a friendship between the two was born. In 1994 Takahashi presented his first runway show for women, which caught the attention of Comme des Garcons founder Rei Kawakubo. International success and Comme des Garcons Of particular note was Takahashi’s collaboration with Hiroshi Fujiwara of Fragment Design, Anarchy Forever Forever Anarchy, which was heavily influenced by punk designers like Malcolm McLaren and Vivienne Westwood and their London store Seditionaries. The store sold American memorabilia and vintage clothing, as well as items made by the founders and their friends. Over the years, Nowhere became a major base at the center of Japan’s Ura-Harajuku (Backstreet or hidden Harajuku) streetwear scene. Takahashi needed a place to sell his clothes, so in 1993 he opened “NOWHERE” with Nigo from BAPE in Tokyo’s Harajuku district. The designer Jun Takahashi at Fashionweek 2019: Sk8thing, who went on to design for BAPE, Billionaire Boys Club and Cav Empt, designed graphics for Undercover’s Spring/Summer 2001 collection and several others over the years, with most of the designs coming from Takahashi himself. After seeing a Comme des Garcons show in the late ’80s, Takahashi decided to enter the fashion industry himself and founded Undercover in 1990. His formative influence was Vivienne Westwood, who, along with Malcolm McLaren, defined the look of the Sex Pistols in the ’70s. It’s no surprise that Takahashi started out as the lead singer of the punk tribute band Tokyo Sex Pistols. In 2013, he received the Grand Prize in Mainichi fashion grand prize for the second time.Fashion brands: list The story of Undercover: from punk to mainstream In 2001, he received the Grand Prize in Mainichi fashion grand prize sponsored by the Mainichi national daily newspaper. In 1997, he received the New Face Prize in Mainichi fashion grand prize sponsored by the Mainichi national daily newspaper. Takahashi has a son, Rin, and daughter, Lala Takahashi, and is married to Morishita Riko, with whom he worked for the Uniqlo collaboration. Radiohead singer Thom Yorke contributed the remix to one of Takashi's fashion shows. In 2021, Takahashi created artwork and an animated music video for "Creep (Very 2021 Rmx)", a remixed version of the 1992 Radiohead song " Creep". Additionally, Takahashi has collaborated with Uniqlo to create Uniqlo Undercover, since 2011. Takahashi also creates activewear lines for men and women under the label Nike x Undercover Gyakusou, with the sportswear giant. Undercover made its debut at Paris Fashion Week in October 2002, for Spring/Summer 2003. The Paris store Colette liked his clothes so much that they asked Takahashi to present his 1998 collection "Exchange" in their store. Japanese designer Rei Kawakubo who created the brand Comme des Garçons, became Jun's mentor and persuaded him to come to Paris. In 1994–1995 he participated in Tokyo Fashion Week. Also in 1993, he launched Nowhere, a retail venture in Ura-Harajuku with his friend Nigo, the founder of BAPE. In 1993, he launched Undercover, a high-end streetwear label for men, women and children. In his free time, he was the vocal lead for the cover band " Tokyo Sex Pistols", where his role model was Vivienne Westwood. In 1988, he enrolled in Fashion Education at Bunka Fashion College. He attended Gunma Kiryu Nishi High School. Jun Takahashi ( 高橋 盾, Takahashi Jun, IPA: born 21 September 1969) is a Japanese fashion designer who created the brand Undercover.
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